Privacy Policy

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Privacy Policy for Elight

At Elight, accessible from https://elight.com.pk, protecting the privacy of our visitors and customers is one of our highest priorities. This Privacy Policy explains what information we collect, how we use it, and how we protect your personal data when you use our website. If you have any questions or need further clarification about this policy, you may contact us through our website. This Privacy Policy applies only to online activities conducted on elight.com.pk and is valid for visitors regarding information they share or that we collect through the website. It does not apply to any information collected offline or through other channels.

Consent

By using elight.com.pk, you agree to this Privacy Policy and consent to the collection and use of your information as described here.

Information We Collect

When we ask you to provide personal information, the purpose for collecting that information will be clearly explained at the time it is requested. If you contact us directly, we may collect your name, email address, phone number, message content, and any other information you choose to share. When you create an account or place an order on Elight, we may collect information such as your name, billing address, shipping address, email address, and phone number. Payment transactions are processed securely by third party payment providers, and Elight does not store sensitive payment information.

How We Use Your Information

We use the information we collect to operate and maintain our website, process orders, provide customer support, improve and personalize user experience, understand website usage, develop new products and services, communicate with users about orders and promotions, send service related emails, and prevent fraud or security issues.

Log Files

Elight follows standard website practices by using log files. These files collect information such as IP addresses, browser type, internet service provider, date and time stamps, referring pages, and number of clicks. This data is used for analytics and website improvement and is not linked to personally identifiable information.

Cookies and Web Beacons

Elight uses cookies to store visitor preferences and track pages visited on the website. Cookies help improve functionality and user experience by customizing content based on browser type and usage behavior. Users can disable cookies through their browser settings at any time.

Google Services and Advertising

Elight may use Google services such as Google Analytics and Google Ads to analyze website traffic and improve marketing performance. These services use cookies and similar technologies to collect usage data. Google may use this information to show personalized advertisements across its network. Users can manage ad preferences through Google Ad Settings.

Advertising Partners Privacy Policies

Third party advertising partners may use cookies, JavaScript, or web beacons in their advertisements displayed on elight.com.pk. These technologies automatically receive your IP address and are used to measure advertising effectiveness and deliver relevant ads. Elight does not control these cookies.

Third Party Privacy Policies

Elight’s Privacy Policy does not apply to other websites or advertisers. Users are advised to review the privacy policies of third party websites for detailed information about their practices and choices.

CCPA Privacy Rights

Under the California Consumer Privacy Act, California residents have the right to request details of the personal data collected about them, request deletion of personal data, and request that personal data not be sold. Requests will be responded to within one month.

GDPR Data Protection Rights

Users have the right to access their personal data, request correction of inaccurate information, request deletion of data, restrict or object to processing, and request data portability. Requests will be handled within one month.

Children’s Information

Elight does not knowingly collect personal information from children under the age of 13. If a child has provided personal data on our website, parents or guardians should contact us immediately so the information can be removed.

Changes to This Privacy Policy

Elight may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect immediately. Users are encouraged to review this policy regularly.